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DEVELOPMENTAL PATTERNS AND ISSUES OF GOVERNMENTAL MANAGEMENT OF THE TOURISM INDUSTRY UNDER THE GLOBAL PANDEMIC CRISIS
Abstract
Objective: The presented article is aimed at developing a program of crisis measures for managing tourism industries in the context of the COVID-19 pandemic.
Methods: The conducted study incorporated methods of literature review, statistical and comparative analysis, and a survey of 34 CEOs of local tourism entities.
Results: Within the context of realizing the potential of regional tourism, the study draws a set of sectoral risks associated with the implementation of quarantine measures and global restrictions that apply to most foreign countries and territories. The described study also systematizes measures of governmental support, underpins some promising growth areas in regional tourism, and proposes the measures for crisis management in the tourism industry complemented by a mechanism for the subsequent implementation of their innovation component.
Conclusion: The article makes a general conclusion that although the governmental support in response to COVID-19 ensured the survival of the tourism business, yet the further development of particular tourism entities requires the implementation of innovative crisis measures at the business-to-business level.
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DOI: http://dx.doi.org/10.26668/revistajur.2316-753X.v4i76.6560
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