FREELANCING AS A FORM OF PROFESSIONAL ACTIVITY OF THE YOUNG GENERATION IN THE DIGITAL SOCIETY

Maria Eflova, Olga Maximova, Diana Vasilyeva

Resumo


Objective: This study aims to analyze the role of freelancing as a socio-economic phenomenon in the digital society, focusing on its prevalence among the youth and its impact on the modern labor market.

Mthods: The research utilized a mixed-method approach, incorporating online surveys and in-depth interviews with young freelancers in Russia to understand their perceptions and experiences.

Results: The findings reveal that freelancing is increasingly embraced by the youth due to its flexibility and the balance it offers between work and personal life. The digital environment significantly supports this work style, with freelancers valuing the independence and varied opportunities it provides.

Conclusion: Freelancing is becoming a pivotal part of the labor market for young professionals, driven by the digital transformation of society. It offers a dynamic and adaptable work option suited to the digital age, emphasizing the importance of self-management and adaptability.


Palavras-chave


Freelancing; Digitalisation; Fifestyle; Free form of employment

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Referências


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DOI: http://dx.doi.org/10.26668/revistajur.2316-753X.v3i79.7644

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