FATORES DE DESENVOLVIMENTO DA SUBSIDIÁRIA: ATRIBUIÇÃO DA SEDE, ESCOLHAS DA SUBSIDIÁRIA E AMBIENTE LOCAL

Americo Jose Baptista da SILVA, Rúben Miguel da Silva CARVALHO, António Pedro GOMES

Resumo


RESUMO

O presente estudo pretende rever literatura sobre o processo de desenvolvimento da subsidiária, explorando os fatores associados e interligados, atribuição da sede, escolhas da subsidiária e ambiente local. Sob a perspetiva do desenvolvimento da subsidiária, pretende-se averiguar quais os fatores que influenciam o desenvolvimento das mesmas. O presente artigo revelou que um fator determinante no processo de desenvolvimento da subsidiária é a pareceria com as Universidades, cuja literatura pouco referencia e explora. Desta forma, as Universidades condicionam o papel dos gestores no processo de desenvolvimento da subsidiária.

PALAVRAS-CHAVE: Desenvolvimento da Subsidiária; Atribuição da Sede; Escolhas da Subsidiária e Ambiente Local.

 

ABSTRACT

The present study intends to review literature on the development process of the subsidiary, exploring the associated and interconnected factors, attribution of headquarters, subsidiary choices and local environment. Under the perspective of the development of the subsidiary, it is intended to ascertain which factors influence the development of the same. The present article revealed that a determining factor in the development process of the subsidiary is the similarity with the Universities, whose literature is not very well known and explores. In this way, the universities condition the role of ge-stores in the development process of the subsidiary

KEYWORDS: Development Of The Subsidiary; Allocation Of Headquarters; Subsidiary And Local Environment Choices.


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