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TRADEMARKS (FAMOUS AND COMMON) PROVISIONS AND PROTECT IT IN ACCORDANCE WITH INTERNATIONAL AGREEMENTS AND TREATIES
Resumo
Background: Over recent decades, trademark rights have gained increasing legal and economic importance across jurisdictions. National legislations and international treaties have consolidated the protection of both ordinary and famous trademarks, safeguarding creativity, inventions, and commercial identity. Such protection is not only a legal mechanism but also an expression of the individual and corporate right to identity.
Objective: This study examines the provisions governing the protection of trademarks—famous and regular—under national laws and international agreements. It emphasizes how civil and criminal safeguards operate to prevent infringement and ensure fair competition, particularly in light of treaties such as the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) and the Paris Convention administered by WIPO.
Methods: The research adopts a doctrinal legal analysis, reviewing statutory provisions, international treaties, and comparative practices across Arab and international contexts. Emphasis is placed on the mechanisms by which trademark law distinguishes products, prevents consumer confusion, and strengthens market integrity.
Results: Findings reveal that legal frameworks consistently recognize trademark protection as fundamental to economic and social order. Infringement—through imitation or unauthorized use—produces harm at multiple levels: for producers (loss of market share), for consumers (exposure to confusion and deception), and for states (weakening of market trust). Famous trademarks enjoy broader safeguards, including civil remedies and criminal sanctions against misappropriation.
Conclusion: The study concludes that robust trademark protection is essential for innovation, market stability, and consumer confidence. It recommends strengthening regional cooperation, particularly in Arab countries, to harmonize enforcement measures and enhance protection of well-known marks in accordance with global standards.
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DOI: http://dx.doi.org/10.26668/revistajur.2316-753X.v2i82.8065
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Revista Jurídica e-ISSN: 2316-753X
Rua Chile, 1678, Rebouças, Curitiba/PR (Brasil). CEP 80.220-181
