SOCIAL PRACTICE OF INDIVIDUAL SELF-PROTECTION IN THE DIGITAL WORLD AND NON-MATERIAL ECONOMY

Maria Eflova, Olga Poroshenko, Olga Maximova

Abstract


Objective: To explore the social implications of individual self-protection in a digital and intangible economic environment, highlighting the challenges of maintaining personal ethics and individuality.

Methods: The study utilizes a variety of analytical methods including historical-legal, comparative-legal, system-structural, and statistical analysis to explore the transformation in social practices related to individuality in the digital age.

Results: The study identifies a significant shift towards a non-material economy where intellectual capital plays a crucial role. It discusses the resistance against the commodification of private life and the importance of personal ethics in virtual interactions.

Conclusion: The research emphasizes the need for a new socio-philosophical discourse that adapts to the changing realities of a postindustrial capitalist society, stressing the importance of creativity and the production of personality in maintaining the uniqueness of individuals.


Keywords


Social philosophy; Social practices; Virtual world; Social creativity; Macro-social changes

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DOI: http://dx.doi.org/10.21902/Revrima.v3i45.7549

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