Ocultar
Exibir todos
Enviar artigo via e-mail 
TRAJECTORY OF PR ACTIVITIES OF RUSSIAN LOCAL SELF-GOVERNMENT BODIES
Resumo
Objective: The study aims to determine the direction of PR activities of Russian municipalities on social media. Methods: The paper presents a comparative analysis of the communicative activities of local self-government bodies of 13 Russian million-plus cities. Results: Based on a comparative analysis of the audience coverage of official accounts of local self-government authorities and the subscriber counts of popular city communities, the study identifies the trajectory of PR activities of Russian municipalities. Conclusion: The critical strategic direction of PR activities of Russian municipalities is suggested to be the development of official social media accounts, communicative strategies, and images on these platforms.
Palavras-chave
Texto completo:
PDF (English)Referências
Deloitte CIS Research Center. (2021). Mediapotreblenie v Rossii 2021 [Media consumption in Russia in 2021]. Retrieved from https://www2.deloitte.com/content/dam/Deloitte/ru/Documents/technology-media-telecommunications/russian/mediaconsupmtion-russia-2021.pdf (accessed on January 21, 2022).
Fatykhova, D.R., Ostroumov, A.I., & Ostroumova, O.F. (2017). Modernization of public administration in Russia: issues and judgment. Turkish Online Journal of Design, Art and Communication, April, 766-771.
Federal State Statistics Service. (2020). Population of cities and urban-type settlements by federal districts and constituent entities of the Russian Federation as of January 1, 2020. Retrieved from https://rosstat.gov.ru/compendium/document/13282 (accessed on July 7, 2022).
Kudryavtsev, V.V., & Mikheeva, T.N. (2015). Publicity at the formation of municipal authorities of European states. Mediterranean Journal of Social Sciences, 6(3), 419-424.
Mediascope official website. (2022). Retrieved from https://mediascope.net/upload/iblock/fd8/RIF_mediapotreblenie.pdf (accessed on July 7, 2022).
Morozova, G.V, Fatikhova, D.R, & Ziiatdinova, E.M. (2021). Communication models of local self-government as a subject of modern Russian policy (based on local self-government bodies of the Republic of Tatarstan). Vestnik Volgogradskogo Gosudarstvennogo Universiteta, Seriia 4: Istoriia, Regionovedenie, Mezhdunarodnye Otnosheniia, 2, 246-254.
The official accounts of local self-government bodies in the VKontakte social network. (n.d.). Retrieved from https://vk.com/ru (accessed on August 1, 2022).
State Duma of the Federal Assembly of the Russian Federation. (2022a). Explanatory note to the draft federal law “On amendments to Article 2 of the Federal Law ‘On providing access to information on the activities of government bodies and bodies of local self-government’” and particular legislative acts of the Russian Federation’”. Retrieved from https://sozd.duma.gov.ru/bill/68371-8 (accessed on July 7, 2022).
State Duma of the Federal Assembly of the Russian Federation. (2022b). Federal Law of July 14, 2022 No. 270-FZ “On amendments to the Federal Law ‘On providing access to information on the activities of government bodies and bodies of local self-government’ and Article 10 of the Federal Law ‘On providing access to information on the activities of courts in the Russian Federation’”. Retrieved from http://publication.pravo.gov.ru/Document/View/0001202207140024 (accessed on July 20, 2022).
Ziiatdinova, E.M. (2021). Sotsialnye seti kak instrument kommunikatsii vlasti i obshchestva: sostoianie i tendentsii razvitiia (na primere organov mestnogo samoupravleniia RF) [Social networks as a tool for communication of authorities and society: status and trends of development (on the example of Russian local self-government bodies)]. Kazan Socially-Humanitarian Bulletin, 2(2), 13-18.
DOI: http://dx.doi.org/10.21902/Revrima.v5i38.6086
Apontamentos
- Não há apontamentos.
Revista Relações Internacionais do Mundo Atual e-ISSN: 2316-2880
Rua Chile, 1678, Rebouças, Curitiba/PR (Brasil). CEP 80.220-181
