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THE IMAGE OF A HERO IN THE SOCIO-POLITICAL AND CULTURAL PERCEPTION OF RUSSIAN YOUTH
Resumo
Objective: In contemporary society, advanced mass media play an important role in broadcasting value systems. One notable manifestation of this axiological dissemination is the construction and portrayal of the hero's image. Within this context, the objective of this study was to conduct a comprehensive study of the conceptualization and perception of the hero's image.
Methods: The study utilized focus groups, hierarchical cluster analysis, and frequency content analysis.
Results: The research identified two aspects: on the one hand, the “real” image of a hero formed in the perceptions of Russian youth, and on the other, the “ideal” (standard, traditional, aligned with the Russian sociocultural code and defined by the state) image of a hero. To understand the “ideal” model of heroic behavior, documents on the conferral of state hero titles (Heroes of the Great Patriotic War and Heroes of the Special Military Operation) were analyzed. To uncover the fundamental characteristics of the “real” hero in new media, the authors examined 10 leading Telegram channels in the Russian-speaking segment. As a result of comparing the two images, a conceptual cloud was presented, describing the hero's image at the intersection of what is approved by the state and what is propagated in the new media space.
Conclusion: The comparison of the “real” and “ideal” hero images revealed points of intersection between these two sets of representations. For example, self-sacrifice emerged as a characteristic common to both the “real” and the “ideal” hero.
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DOI: http://dx.doi.org/10.21902/Revrima.v4i50.8149
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