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ROLE OF INNOVATION AS A COMMUNICATION CHANNEL IN THE DIGITAL ECONOMY
Resumo
Objective: The article examines the role of innovation as a communication channel within the digital economy, emphasizing its impact on socio-economic development and effective innovation management.
Method: The study utilizes an analytical approach, reviewing existing literature, including academic journals, industry reports, case studies, and theoretical works on innovation, communication, and the digital economy.
Results: The research highlights that innovation acts as a communication channel that facilitates the interaction between consumers and manufacturers, leading to improved decision-making and sustainable development. It underscores the transformation of socio-economic processes through innovative communication strategies.
Conclusion: The study concludes that viewing innovation as a form of communication enhances the effectiveness of socio-economic development and aids in the adoption of sustainable development practices. It stresses the need for effective communication strategies to manage the noise and ensure the utility of innovations.
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DOI: http://dx.doi.org/10.21902/Revrima.v2i44.7594
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