METHODS FOR MANAGING INTANGIBLE ASSETS AND ECOMMERCE RESOURCES: SYSTEMATIC REVIEW

Resumo

Objective: The study aims at classifying and supplementing general and special methods for managing intangible assets and eCommerce resources. The present stage of management science is characterized by an insufficient number and incomplete nature of the existing studies on the structure of methods for managing intangible assets and eCommerce resources, which is mainly due to the relative novelty of the Internet environment and its management. The challenge of solving this issue is the intangibility of the management object under study (intangible assets and resources) and the intangibility of the management environment (Internet environment), which makes management in such conditions more difficult. Methods: When preparing this article, we used qualitative research methods, including grouping sets of homogeneous management methods, systematizing such methods according to homogeneous features, comparing different methods with each other, and generalizing the obtained groups of methods to draw conclusions and recommendations. When grouping methods for managing intangible assets and eCommerce resources, we took the classification according to a functional attribute as the basis. Results: As a result of the study, the authors have revealed that the management of intangible assets and eCommerce resources requires the full range of general management methods (planning, organizational, evaluation, accounting, analytical, motivational, control, and coordination methods), special methods for managing intangible assets and resources (identification, visualization, and security methods), as well as specific methods for managing intangible assets and resources in the Internet environment (online methods). Conclusion: Based on the study results, it has been concluded that online management methods are most actively developing in the modern market, and in the near future the importance of these methods will increase. The novelty of the study is to determine the presence and composition of previously unexplored groups of management methods applied to intangible assets and eCommerce resources.