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THE INFLUENCE OF FINANCIAL AND PSYCHOLOGICAL REASONS ON INVESTING IN CRYPTOCURRENCY
Resumo
Objective: This study explores the underlying financial and psychological reasons that drive individual and institutional investors to engage in cryptocurrency investments, aiming to identify the key motivators and deterrents affecting investment decisions.
Methods: Employing a qualitative approach, the research synthesizes data from various secondary sources including peer-reviewed articles, industry reports, and market analyses. The study examines factors influencing investment decisions through the lenses of financial gain, risk assessment, market trends, and psychological impacts such as fear of missing out and herd behavior.
Results: The findings reveal that investors are primarily motivated by the high potential returns associated with cryptocurrencies, driven by market volatility and the novelty of the asset class. Psychological factors such as social proof, excitement from trading, and the desire to be part of new technological adoption also play crucial roles. However, these investments are tempered by risks including market volatility, regulatory uncertainties, and the potential for significant financial loss.
Conclusions: The study concludes that while financial incentives are significant, psychological factors profoundly impact investor behavior in the cryptocurrency market. This dual influence necessitates a balanced approach to understanding investment motivations, incorporating both rational financial analysis and psychological behavior assessments.
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DOI: http://dx.doi.org/10.21902/Revrima.v1i43.7414
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