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Enviar artigo via e-mail VOCABULÁRIO JUVENIL NA PUBLICIDADE EM LÍNGUA ALEMÃ
Resumo
Objetivo: A relevância do problema em estudo se deve às tendências modernas no desenvolvimento da sociedade e da cultura linguística. O artigo tem como objetivo identificar os meios linguísticos de expressão na publicidade em língua alemã destinada a vários estratos sociais.
Métodos. Os principais métodos de pesquisa usados para identificar o vocabulário dos jovens, os meios de alcançar o efeito de expressividade e as técnicas mais expressivas nos textos publicitários são o método de amostragem contínua e o método de análise do material selecionado.
Resultados. Como resultado do estudo, os autores descobriram que os epítetos foram os meios de expressão mais usados nos textos publicitários em língua alemã (29%). A segunda posição foi ocupada pela hipérbole (26%), seguida por erros ortográficos deliberados (25%), comparações (8%), unidades fraseológicas (7%) e alusões (5%).
Conclusões: A maior quantidade de vocabulário jovem abaixo do padrão foi encontrada em textos publicitários nas esferas bancária e gastronômica. O vocabulário jovem é atraente para os consumidores de bens e serviços e se torna parte da linguagem cotidiana.
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DOI: http://dx.doi.org/10.21902/Revrima.v2i44.7074
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