Envíe este artículo por correo electrónico 
Ocultar
Mostrar todos
A IMPORTÂNCIA DO EMPLOYER BRANDING NA ATRAÇÃO E RETENÇÃO DE TALENTOS EM PORTUGAL
Resumen
Objetivo do estudo: O presente estudo tem como objetivo analisar a importância do Employer Branding na atração e retençao de talentos nas organizações em Portugal.
Metodologia: A metodologia adotada baseou-se numa análise quantitativa, realizou-se um questionário que foi respondido por 124 indivíduos, os mesmo encontram-se trabalhando atualmente.
Principais resultados: Os pesquisados procuram organizações que além de remuneração e outros benefícios atrativos, dão importância a flexibilidade e bom ambiente de trabalho, sendo que a maioria se encontra pouco satisfeito com a organização que trabalha.
Contribuições teóricas/metodológicas: contribui para que as empresas possam adotar novas práticas em relação Employer Branding na atração e retençao de talentos. A pesquisa apresenta oportunidades para estudos futuros.
Relevância/originalidade: perspectiva de estudo quantitativo em Portugal, contribuindo empiricamente para seu entendimento.
Palabras clave
Texto completo:
PDF (Português (Brasil))Referencias
AGOVINO, T. The Pandemic Put an End to the Five-Day, 9-to-5, In-Office Workweek. So Where Do Businesses Go from Here? HR Magazine, v.66, p. 33-39, 2021.
ALNIAÇIK, E., ALNIAÇIK, Ü., ERAT, S.; AKÇIN, K. Attracting talented employees to the company: Do we need different employer branding strategies in different cultures? Procedia - Social and Behavioral Sciences, v.150, p. 336–344, 2014.
AMBLER, T.; BARROW, S. The employer brand. Journal of Brand Management, v. 4, p. 185-206, 1996.
BACKHAUS, K.; TIKOO, S. Conceptualizing and researching employer branding. The Career Development International, v. 9, n. 5, p. 501-517, 2004.
BARON, A.; ARMSTRONG, M. Gestão do Capital Humano - Gerar Valor Acrescentado Através das Pessoas. Lisboa, Instituto Piaget, 2007.
BERTHON, P., EWING, M.; HAH, L. Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising. n. 24, v.2, p. 151-172, 2005.
BRANHAM, L. Keeping the people who keep you in business: 24 ways to hang on to your most valuable talent. New York, NY, USA: AMACOM/American Management Association, 2001.
BRYANT, P.; ALLEN, D. Compensation, Benefits and Employee Turnover: HR Strategies for Retaining Top Talent. Compensation & Benefits Review, v. 45, n.3, p. 171-175, 2013.
CALIGIURI, P., COLAKOGLU, S., CERDIN, J.-L.; KIM, M. S. Examining cross-cultural and individual differences in predicting employer reputation as a driver of employer attraction. International Journal of Cross-Cultural Management, v. 10, n. 2, p.137-151, 2010.
CLAVERY, S. Isso é employer branding? (1ªed.). Editora Leader, 2020.
COMAZZETTO, L. R., VASCONCELLOS, S. J. L., PERRONE, C. M.; GONÇALVES, J. A geração Y no mercado de trabalho: um estudo comparativo entre gerações. Psicologia: Ciência e Profissão, v. 36, n. 1, p. 145-157, 2016.
DOCHTERMAN, ZEN. Quiet quitting? If you're surprised by America's anti-work movement, maybe you need to watch more movies, Phys Org, 2022.
EDWARDS, M.R. An Integrative Review of Employer Branding and OB. Theory. Personnel Review, v. 39, p. 5-23, 2010.
FERDOUS, A. S. Integrated internal marketing communication (IIMC). The Marketing Review, v. 8, n. 3, p. 223-235, 2008.
GRAHAM, B. Z.; CASCIO, W. F. The employer-branding journey: Its relationship with cross-cultural branding, brand reputation, and brand repair. Management Research: Journal of the Iberoamerican Academy of Management, v. 16, n. 4, p. 363-379, 2018.
HAYMAN, J. Psychometric Assessment of an Instrument Designed to Measure Work Life Balance. Research and Practice in Human Resource Management. n. 13, v. 1, p. 85-91, 2005.
ITO, J. K., BROTHERIDGE, C. M.; MCFARLAND, B. K. Examining how preferences for employer branding attributes differ from entry to exit and how they relate to commitment, satisfaction, and retention. Career Development International, v. 18, n. 7, p. 732-752, 2013.
JAIN, N.; BHATT, P. Employment preferences of job applicants: unfolding employer branding determinants. Journal of Management Development, v.34, p. 634-652, 2013.
KIRCHMAYER, Z.; FRATRIČOVÁ, J. What motivates Generation Z at work? Insights into motivation drivers on business students in Slovakia. Innovation Management and Education Excellence through Vision, p.6019-6030, 2018.
KUCHEROV, D.; ZAMULIN, A. Employer branding practices for young talents in IT companies (Russian experience). Human Resource Development International, v. 19, n. 2, p. 178-188, 2016.
MAGBOOL, M., AMRAN, A., NEJATI, M.; JAYARAMAN, K. Corporate sustainable business practices and talent attraction, Sustainability Accounting, Management and Policy Journal, v. 7, n.4, p. 539-559, 2016.
MALIK, S.; KHERA, S. N. New generation – great expectations: Exploring the work attributes of gen y. Global Journal of Finance and Management, v. 6, n. 5, p. 433–438, 2014.
MELO, R. T. D. Estratégias de comunicação aliadas ao Employer Branding: o caso da Brasil Júnior (Monografia, Universidade Federal do Rio Grande do Norte), 2022.
MICHAEL PAGE Barómetro global de RH, 2013. Retrieved 4 January 2023 from
https://www.michaelpage.pt/sites/michaelpage.pt/files/18032013.pdf
MICHAEL PAGE. Geração Z: Novos Desafios e Enriquecimento Profissional, 2020. Retrieved 4 January 2023 from https://grandeconsumo.com/geracao-z-novos-desafios-e-enriquecimento-profissional/#.X3rpoMJKjIU
MILES, S. J., MANGOLD, W. G., ASREE, S.; REVELL, J. Assessing the Employee Brand: A Census of One Company. Journal of Managerial Issues, v. 23, n. 4, p. 491–507, 2011.
MONTEIRO, B.; SANTOS, V.; REIS, I.; SAMPAIO, M.C.; SOUSA, B.; MARTINHO, F.; JOSÉ SOUSA, M.; AU-YONG-OLIVEIRA, M. Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent. Information,v. 11, p. 574, 2020.
NICHELE, J; STEFANO, S.R; RAIFUR, L. Análise da remuneração estratégica para atrair e reter colaboradores: a visão dos pós-graduandos. Revista de Carreiras e Pessoas. v.5, n.2, 2015.
NOUTEL, R., ARAUJO, P., FERNANDES, R., ARRISCADO P. An employer branding strategy: developing a talent atraction model through action research. South Florida Journal of Development, v.2, n. 1, p. 417-431, 2021.
PESTANA, MARIA HELENA; GAGEIRO, JOÃO NUNES. Análise de Dados para Ciências Sociais. A complementaridade do SPSS, 5ª edição revista e corrigida. Lisboa, Edições Sílabo, p. 527-528, 2008.
RANDSTAD-SOURCERIGHT. The Randstad Sourceright 2015 talent trends report: The top 25 trends shaping the world of work and their implications for HR and talent. In RandstadSourceright, 2015.
SINVAL J, MARÔCO J. Short Index of Job Satisfaction: Validity evidence from Portugal and Brazil. PLoS ONE. v. 15, n. 4, p. e0231474, 2020. https://doi.org/10.1371/journal.pone.0231474
SILVA, J.; CARVALHO, A. The Work Values of Portuguese Generation Z in the Higher Education-to-Work Transition Phase. Social Sciences-Basel. n. 8, v. 10, Art. 297, 2021.
SIVERTZEN, A. M., NILSEN, E. R.; OLAFSEN, A. H. Employer branding: Employer attractiveness and the use of social media. Journal of Product and Brand Management, v. 22, n. 7, p. 473–483, 2013.
SMEDLEY, T. Employer brand is ‘bigger than HR’, 2007. Retrieved 25 March 2023 from: www.cipd.co.uk/pm/peoplemanagement/b/weblog/archive/2013/01/29/employerbrand isbiggerthanhr-2007-09.aspx
SOUTO, CAMILA PIRES. Employer Branding: A importância dos valores de trabalho na atração de colaboradores da Geração Y, Dissertação (FEP, Universidade do Porto), 2018. Retrieved 25 March 2023 from: https://sigarra.up.pt/fep/pt/pub_geral.show_file?pi_doc_id=175169
SULLIVAN, J. Eight Elements of a Successful Employment Brand, ER Daily, 2004. 23 February.
STAHL, G., BJORKMAN, I., FARNDALE, E., MORRIS, S., PAAUWE, J., STILES, P., TREVOR, J.; WRIGHT, P. Six Principles of Effective Global Talent Management. Sloan Management Review, v. 53, n. 2, p. 25-42, 2012.
THINKING ABOUT QUIET QUITTING? HERE'S WHY—AND HOW—YOU SHOULD TALK TO YOUR BOSS INSTEAD (2022, September 16) retrieved 4 January 2023 from https://phys.org/news/2022-09-quietwhyand-howyou-boss.html
THOMAS, B. J.; JENIFER, S. C. Measurement model of employer brand personality a scale construction. Journal of Contemporary Management Research, v. 10, n. 1, p. 58, 2016.
Enlaces refback
- No hay ningún enlace refback.
Administração de Empresas em Revista, e-ISSN: 2316-7548
Rua Chile, 1678, Rebouças, Curitiba/PR (Brasil). CEP 80.220-181
