Enviar artigo via e-mail 
Ocultar
Exibir todos
ANÁLISE MULTICRITÉRIO DO PROCESSO HIERÁRQUICO ANALÍTICO PARA A CLASSIFICAÇÃO DE ATRIBUTOS DO COMÉRCIO SOCIAL
Resumo
Esta pesquisa tem como objetivo classificar por meio do método multicritério do processo hierárquico analítico, os atributos que são mais relevantes para o consumidor escolher sites do comércio social. Os atributos mais importantes foram: preço do produto, facilidade de uso e layout, privacidade e segurança, imagem da marca do site, produtos ofertados, informações disponíveis no site, atendimento ao consumidor e satisfação com a compra. Estes resultados podem auxiliar os gestores no processo de tomada de decisão em relação a estratégias de marketing a serem adotadas e contribuem para a literatura ao apresentar um resultado que ainda não tinha sido investigado.
Palavras-chave
Texto completo:
PDFReferências
HARIGUNA, T; BERLILANA, B. Understanding of Antecedents to Achieve Customer Trust and Customer Intention to Purchase E-Commerce in Social Media, an Empirical Assessment. International Journal of Electrical and Computer Engineering (IJECE), v. 7, n. 3, p. 1240-1245, 2017.
HUANG, Zhao; BENYOUCEF, Morad. From e-commerce to social commerce: A close look at design features. Electronic Commerce Research and Applications, v. 12, n. 4, p. 246-259, 2013.
HONG, I. B.; CHA, H. S. The mediating role of consumer trust in an online merchant in predicting purchase intention. International Journal of Information Management, v. 33, n. 6, p. 927-939, 2013.
HSIAO, K.L. et al. Antecedents and consequences of trust in online product recommendations: An empirical study in social shopping. Online Information Review, v. 34, n. 6, p. 935-953, 2010.
KIM, M. J; CHUNG, N; LEE, C. K. The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea. Tourism Management.Seoul, v. 32, n. 2, p. 256-265, 2011.
KIM, D. J.; FERRIN, D. L; RAO, H. R. A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decision Support Systems. [S.I.], v. 44, n. 2, p. 544-564, 2008.
KIM, S; NOH, M. J. Determinants Influencing Consumers' Trust and Trust Performance of Social Commerce and Moderating Effect of Experience. Information Technology Journal. Daegu v. 11, n. 10, p. 1369-1380, 2012
KUMAR, A.; KUMAR DASH, M.F actor exploration and multi-criteria assessment method (AHP) of multi-generational consumer in electronic commerce. International Journal of Business Excellence, v. 7, n. 2, p. 213-236, 2014.
LIAO, C; PALVIA, P; LIN, H. N. The roles of habit and web site quality in e-commerce. International Journal of Information Management, v. 26, n. 6, p. 469-483, 2006.
LU, B; FAN, W; ZHOU, M. Social presence, trust, and social commerce purchase intention: An empirical research. Computers in Human Behavior. Qingdao and Blacksburg, v. 56, p. 225-237, 2016.
LU, Y; ZHAO, L; WANG, B. From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention. Electronic Commerce Research and Applications. Wuhan and Edinburg, v. 9, n. 4, p. 346-360, 2010.
NG, C. S.P. Intention to purchase on social commerce websites across cultures: A cross-regional study. Information & Management. Taoyuan, v. 50, n. 8, p. 609-620, 2013.
PAGAN, N. M.; MERLO, E.M. Grupos de consumidores que utilizam as mídias sociais: um estudo empírico. Espacios (caracas), 2018.
PENGNATE, S. F.; SARATHY, R. An experimental investigation of the influence of website emotional design features on trust in unfamiliar online vendors. Computers in Human Behavior, v. 67, p. 49-60, 2017.
PINDYCK, R. S. et al. Microeconomics. 2013.
POTHONG, C; SATHITWIRIYAWONG, C. Factors of s-commerce influencing trust and purchase intention. In: Computer Science and Engineering Conference (ICSEC), 2016 International. IEEE, 2016. p. 1-5.
RAD, A.; BENYOUCEF, M;. A model for understanding social commerce. Journal of Information Systems Applied Research, v. 4, n. 2, p. 63, 2011.
SAHEL, S.; ANWAR, T.; NANDI, B. Factors Affecting the Selection of an E-Commerce Website in Bangladesh: E-tailers’ perspective. International Review of Management and Marketing, v. 8, n. 4, p. 1, 2018.
SAATY, T. L. How to make a decision: the analytic hierarchy process. European journal of operational research, v. 48, n. 1, p. 9-26, 1990.
SAATY, T.L. How to make a decision: the analytic hierarchy process. Interfaces, v. 24, n. 6, p. 19-43, 1994.
STOUTHUYSEN, K.; TEUNIS, I.; REUSEN, E.; SLABBENCK, H. Initial trust and intentions to buy: The effect of vendor-specific guarantees, customer reviews and the role of online shopping experience. Electronic Commerce Research and Applications, v. 27, p. 23-38, 2018.
TODRI, V.; ADAMOPOULOS, P. Social commerce: An empirical examination of the antecedents and consequences of commerce in social network platforms. 2014.
ZAIM, H.; RAMDANI, M.; HADDI, A. A Model of E-Commerce Self-Assessment System Based on E-Customer Behavior. In: The second International Conference on Smart Apllications and Data Analysis for Smart Cities, 2018.
ZAMANI, M.; VALMOHAMMADI, C. Proposing a Quantitative Model Towards Building Trust in B2C E-Commerce. International Journal of Customer Relationship Marketing and Management (IJCRMM), v. 9, n. 1, p. 36-53, 2018.
ZHOU, L.; ZHANG, P.; ZIMMERMANN, Hans-Dieter. Social commerce research: An integrated view. Electronic commerce research and applications, v. 12, n. 2, p. 61-68, 2013.
Apontamentos
- Não há apontamentos.
Administração de Empresas em Revista, e-ISSN: 2316-7548
Rua Chile, 1678, Rebouças, Curitiba/PR (Brasil). CEP 80.220-181
